Blue Dog Care is a small business that provides pet sitting services in Orange County. They needed a playful, friendly visual brand identity that would be recognizable on instagram, where they do most of they do most of their marketing and engage with their clients. The rows on their instagram feed rotate through the 5 distinctive colours, to give a sense of order amongst all of the cuteness. Every other post has a colored border, to break up the photo-heavy feed. I created custom type that features fun and brand-related icons in the counters of certain letters to add more personality to posts featuring copy.

Since all of Blue Dog Care’s clients love their pets, I designed fridge magnets as an additional marketing asset that can be gifted to clients. These are sure to be displayed in the client’s home thanks to the adorable photo of their pet and with the Blue Dog Care logo in the top corner these magnets promote top of mind brand name awareness.