Motion Graphics
Social Media Campaign
National Coding Week 2023
Transforming the marketing team's concept into reality, I spearheaded Ozobot's involvement in National Coding Week. Our mission? To inspire coding skills and digital literacy. We rolled out a vibrant campaign, offering giveaways for five days straight spotlighting our coding-focused educational products. It started with an attention-grabbing animation marking the kick-off of National Coding Week, followed by daily prompts for engagement, offering everyone the chance to win the featured product of the day.
The Animation
With a tight deadline in mind, I strategically focused on the initial post to introduce National Coding Week and announce Ozobot’s giveaway. Acknowledging that video content consistently outperformed our stagnant posts on social platforms, I opted for a motion graphics approach to boost engagement. The goal was to captivate a wider audience and build excitement for the upcoming week of giveaways.
Highlighting each product
To streamline the animation and enhance clarity, I created simplified and stylized illustrations to represent each of the products. These illustrations not only maintained the essence of each item but also facilitated smooth transitions, preventing the animation from becoming overly busy and ensuring a clear and engaging visual narrative. Employing a consistent circular motif throughout, I underscored the interaction of Ozobot’s flagship product, the Evo robot, with each showcased item.
The Storyboard
I designed the storyboard to plan how I would show each product in motion, and to ensure smooth transitions within a consistent frame count. Presenting this plan to my creative director, I advocated for prioritizing the first post to serve as a captivating introduction to our broader social media campaign. The proposal, was approved with a minor tweak: introducing the title before the products to emphasize the Give Away announcement. The adaptability of the seamlessly looping animation design facilitated a swift integration of this edit.
